Loose Leaf for Services Marketing
Description:
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information.
Best prices to buy, sell, or rent ISBN 9781259867019
Frequently Asked Questions about Loose Leaf for Services Marketing
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The Loose Leaf for Services Marketing book is in very low demand now as the rank for the book is 1,790,633 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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