Loose Leaf for Services Marketing

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Loose Leaf for Services Marketing image
ISBN-10:

1259867013

ISBN-13:

9781259867019

Edition: 7
Released: Mar 13, 2017
Publisher: McGraw=Hill
Format: Loose Leaf, 1088 pages

Description:

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information.

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