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Business Communication: Developing Leaders for a Networked World

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Business Communication: Developing Leaders for a Networked World image
ISBN-10:

1259694518

ISBN-13:

9781259694516

Author(s): Cardon, Peter
Edition: 3
Released: Jan 31, 2017
Publisher: McGraw=Hill
Format: Paperback, 608 pages
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Description:

Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

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