Loose-Leaf for Entrepreneurship: The Art, Science, and Process for Success, 2e

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Loose-Leaf for Entrepreneurship: The Art, Science, and Process for Success, 2e image
ISBN-10:

1259341275

ISBN-13:

9781259341274

Edition: 2
Released: Feb 11, 2015
Publisher: McGraw=Hill
Format: Loose Leaf, 704 pages

Description:

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:

The Art of turning an entrepreneurial venture into a success

The Science of practice as the heart of starting and running a successful entrepreneurial venture

The Process that tie these two areas together into a coherent and organized business

With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.

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