Transnational Management: Text, Cases and Readings in Cross-Border Management (Int'l Ed)

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Transnational Management: Text, Cases and Readings in Cross-Border Management (Int'l Ed) image
ISBN-10:

1259253767

ISBN-13:

9781259253768

Author(s): Bartlett C. A.
Edition: 7th edition
Released: Jan 01, 1675
Format: Paperback

Description:

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

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