Business Communication: Developing Leaders for a Networked World

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Business Communication: Developing Leaders for a Networked World image
ISBN-10:

1259252345

ISBN-13:

9781259252341

Author(s): Peter W. Cardon
Edition: 2nd edition
Released: Jan 01, 2016
Publisher: McGraw–Hill Education
Format: Paperback, 0 pages
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Description:

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

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