Marketing the City
Description:
This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
Best prices to buy, sell, or rent ISBN 9781138995666
Frequently Asked Questions about Marketing the City
You can buy the Marketing the City book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .
The price for the book starts from $58.18 on Amazon and is available from 14 sellers at the moment.
If you’re interested in selling back the Marketing the City book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Marketing the City book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.