Marketing the City

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Marketing the City image
ISBN-10:

1138995665

ISBN-13:

9781138995666

Author(s): Smyth, H.
Edition: 1
Released: Dec 17, 2015
Publisher: Routledge
Format: Paperback, 316 pages
Related ISBN: 9780419186106

Description:

This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

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