Television and the Second Screen

(2)
Television and the Second Screen image
ISBN-10:

1138914339

ISBN-13:

9781138914339

Author(s): BLAKE, James
Edition: 1
Released: Oct 25, 2016
Publisher: Routledge
Format: Paperback, 206 pages
Related ISBN: 9781138914322

Description:

Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift.  

Best prices to buy, sell, or rent ISBN 9781138914339




Frequently Asked Questions about Television and the Second Screen

You can buy the Television and the Second Screen book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $23.99 on Amazon and is available from 12 sellers at the moment.

At BookScouter, the prices for the book start at $1.03. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.

If you’re interested in selling back the Television and the Second Screen book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Television and the Second Screen book, the best buyback offer comes from and is $ for the book in good condition.

The Television and the Second Screen book is in very low demand now as the rank for the book is 11,388,034 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

Not enough insights yet.