Marketing Strategy for Creative and Cultural Industries (Discovering the Creative Industries)
Description:
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Best prices to buy, sell, or rent ISBN 9781138913622
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- Marketing Strategy for Creative and Cultural Industries (Discovering the Creative Industries)Kolb, Bonita M.Edition:1ISBN-13:9781138913639
- Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries)Kolb, BonitaEdition:2ISBN-13:9780367419769
- Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries)Kolb, BonitaEdition:2ISBN-13:9780367419776
- Marketing Strategy for Creative and Cultural Industries (Discovering the Creative Industries)Kolb, Bonita M.Edition:1ISBN-13:9781138913639
- Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries)Kolb, BonitaEdition:2ISBN-13:9780367419769
Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries)
Kolb, Bonita
Edition:2
ISBN-13:9780367419769
Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries)
Kolb, Bonita
Edition:2
ISBN-13:9780367419776
Marketing Strategy for Creative and Cultural Industries (Discovering the Creative Industries)
Kolb, Bonita M.
Edition:1
ISBN-13:9781138913639
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