Digital Sport Marketing
Description:
Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.
The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world.
Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Best prices to buy, sell, or rent ISBN 9781138701403
Frequently Asked Questions about Digital Sport Marketing
The price for the book starts from $45.17 on Amazon and is available from 24 sellers at the moment.
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As for the Digital Sport Marketing book, the best buyback offer comes from and is $ for the book in good condition.
The Digital Sport Marketing book is in very low demand now as the rank for the book is 2,100,836 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Digital Sport Marketing book within the last three months was on January 21 and it was $3.81.