Marketing in the Boardroom
Description:
It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.
Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.
Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence.
Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.
Best prices to buy, sell, or rent ISBN 9781138281813
Frequently Asked Questions about Marketing in the Boardroom
The price for the book starts from $15.99 on Amazon and is available from 22 sellers at the moment.
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As for the Marketing in the Boardroom book, the best buyback offer comes from and is $ for the book in good condition.
The Marketing in the Boardroom book is in very low demand now as the rank for the book is 6,162,903 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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