Entrepreneurial Journalism

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Entrepreneurial Journalism image
ISBN-10:

1138190365

ISBN-13:

9781138190368

Author(s): Marsden, Paul
Edition: 1
Released: Jan 19, 2017
Publisher: Routledge
Format: Paperback, 196 pages
Related ISBN: 9781138190351

Description:

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.

Topics include:

• advice on launching digital start-ups;

• how to use key analytics to track and focus readership;

• engaging with mobile journalism by utilising smartphone and app technology;

• developing revenue streams that can make digital journalism sustainable;

• legal and ethical dilemmas faced in a modern newsroom;

• the challenges of producing news for mobile readers.

The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.

Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

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The highest price to sell back the Entrepreneurial Journalism book within the last three months was on October 28 and it was $0.66.