Advertising and Public Relations Research

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Advertising and Public Relations Research image
ISBN-10:

1138127485

ISBN-13:

9781138127487

Edition: 2
Released: Sep 16, 2015
Publisher: Routledge
Format: Hardcover, 384 pages
Related ISBN: 9780765636065

Description:

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

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