The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
1138110604
9781138110601
Description:
In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.
Best prices to buy, sell, or rent ISBN 9781138110601
Frequently Asked Questions about The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The price for the book starts from $57.58 on Amazon and is available from 10 sellers at the moment.
If you’re interested in selling back the The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion book, the best buyback offer comes from and is $ for the book in good condition.
The The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion book is in very low demand now as the rank for the book is 1,733,379 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion book within the last three months was on December 20 and it was $10.66.