Understanding Enterprise: Entrepreneurs and Small Business

(5)
Understanding Enterprise: Entrepreneurs and Small Business image
ISBN-10:

1137584548

ISBN-13:

9781137584540

Author(s): Bridge, Simon
Edition: 5
Released: Oct 24, 2017
Publisher: Red Globe Press
Format: Paperback, 368 pages

Description:

Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success―or otherwise―of government policy.
Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.

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