The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy
Description:
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
Best prices to buy, sell, or rent ISBN 9781137502032
Frequently Asked Questions about The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy
The price for the book starts from $6.21 on Amazon and is available from 24 sellers at the moment.
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The The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy book is in very low demand now as the rank for the book is 2,823,793 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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