The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy image
ISBN-10:

1137502037

ISBN-13:

9781137502032

Author(s): Forbes, D.
Edition: 2015
Released: Jun 15, 2015
Publisher: Springer
Format: Hardcover, 263 pages

Description:

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

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