The Global Manager: Contemporary Issues and Corporate Responses

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The Global Manager: Contemporary Issues and Corporate Responses image
ISBN-10:

1137310545

ISBN-13:

9781137310545

Author(s): Lerbinger, Otto
Edition: 2014
Released: Oct 01, 2013
Publisher: Red Globe Press
Format: Paperback, 379 pages

Description:

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.

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