Global Strategy

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Global Strategy image
ISBN-10:

1133964613

ISBN-13:

9781133964612

Author(s): Peng, Mike W.
Edition: 3
Released: Jan 01, 2013
Format: Hardcover, 560 pages

Description:

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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