Bundle: Public Relations Cases, 9th + DVD

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Bundle: Public Relations Cases, 9th + DVD image
ISBN-10:

1133393292

ISBN-13:

9781133393290

Edition: 9
Released: Jan 01, 2012
Format: Product Bundle, 425 pages

Description:

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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