Statistical Methods in Customer Relationship Management
Description:
Statistical Methods in Customer Relationship Management:
- Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.
- Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.
- Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.
- Presents models and concepts that span across the introductory, advanced, and specialist levels.
Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
Best prices to buy, sell, or rent ISBN 9781119993209
Frequently Asked Questions about Statistical Methods in Customer Relationship Management
The price for the book starts from $72.99 on Amazon and is available from 17 sellers at the moment.
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The Statistical Methods in Customer Relationship Management book is in very low demand now as the rank for the book is 1,896,841 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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