Consumer Behavior
Description:
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.
The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
Best prices to buy, sell, or rent ISBN 9781119912415
Frequently Asked Questions about Consumer Behavior
The price for the book starts from $84.14 on Amazon and is available from 17 sellers at the moment.
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As for the Consumer Behavior book, the best buyback offer comes from and is $ for the book in good condition.
The Consumer Behavior book is in very low demand now as the rank for the book is 2,000,166 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Consumer Behavior book within the last three months was on October 30 and it was $1.73.