Economics of Strategy

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Economics of Strategy image
ISBN-10:

1119378761

ISBN-13:

9781119378761

Edition: 7
Released: Feb 21, 2017
Format: Paperback, 520 pages

Description:

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.\nFrom the Inside Flap\nEconomics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today’s students – tomorrow’s future managers – will be prepared to adjust their firms’ business strategies to the demands of the ever-changing environment.\nFrom the Back Cover\nEconomics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today’s students – tomorrow’s future managers – will be prepared to adjust their firms’ business strategies to the demands of the ever-changing environment.

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