Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
Description:
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Best prices to buy, sell, or rent ISBN 9781118968055
Frequently Asked Questions about Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
The price for the book starts from $8.19 on Amazon and is available from 93 sellers at the moment.
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As for the Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) book, the best buyback offer comes from and is $ for the book in good condition.
The Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) book is in average demand now as the rank for the book is 64,438 at the moment. It's quite a low rank, and the book has no significant sales on Amazon. A rank below 100,000 means roughly 1 book sale per day. At the same time, a book which is 5 years old, and still in the top 100k most of the time - that’s a book doing well.
The highest price to sell back the Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) book within the last three months was on November 07 and it was $4.00.