Z.E.R.O.: Zero Paid Media As the New Marketing Model
Description:
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero.
Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem.
The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework:
- Zealots
- Entrepreneurship
- Retention
- Owned Assets
Best prices to buy, sell, or rent ISBN 9781118801154
Frequently Asked Questions about Z.E.R.O.: Zero Paid Media As the New Marketing Model
The price for the book starts from $8.89 on Amazon and is available from 22 sellers at the moment.
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As for the Z.E.R.O.: Zero Paid Media As the New Marketing Model book, the best buyback offer comes from and is $ for the book in good condition.
The Z.E.R.O.: Zero Paid Media As the New Marketing Model book is in very low demand now as the rank for the book is 6,369,782 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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