Retail Marketing and Branding: A Definitive Guide to Maximizing ROI

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Retail Marketing and Branding: A Definitive Guide to Maximizing ROI image
ISBN-10:

1118489527

ISBN-13:

9781118489529

Edition: 2
Released: Jan 22, 2013
Publisher: wiley
Format: Hardcover, 400 pages

Description:

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters

Best prices to buy, sell, or rent ISBN 9781118489529




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