X: The Experience When Business Meets Design
Description:
Welcome to a new era of business in which your brand is defined by those who experience it.
Do you know how your customers experience your brand today?
Do you know how they really feel?
Do you know what they say when you re not around?
In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share.
In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.
This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.
Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including:
- How our own experience gets in the way of designing for people not like us
- Why empathy and new perspective unlock creativity and innovation
- The importance of User Experience (UX) in real life and in executive thinking
- The humanity of Human-Centered Design in all you do
- The art of Hollywood storytelling from marketing to product design to packaging
- Apple’s holistic approach to experience architecture
- The value of different journey and experience mapping approaches
The future of business lies in experience architecture and you are the architect.
Business, meet design.
X
Best prices to buy, sell, or rent ISBN 9781118456545
Frequently Asked Questions about X: The Experience When Business Meets Design
The price for the book starts from $6.19 on Amazon and is available from 58 sellers at the moment.
At BookScouter, the prices for the book start at $2.20. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.
If you’re interested in selling back the X: The Experience When Business Meets Design book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the X: The Experience When Business Meets Design book, the best buyback offer comes from and is $ for the book in good condition.
The X: The Experience When Business Meets Design book is in very low demand now as the rank for the book is 599,210 at the moment. It's a very low rank, and the book has minimal sales on Amazon.
Not enough insights yet.