Advertising and Sales Promotion
Description:
Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. Prepare for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND SALES PROMOTION, its accompanying supplements, and author-driven learning and teaching support.
Best prices to buy, sell, or rent ISBN 9781111573232
Frequently Asked Questions about Advertising and Sales Promotion
The price for the book starts from $6.60 on Amazon and is available from 26 sellers at the moment.
At BookScouter, the prices for the book start at $2.05. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.
If you’re interested in selling back the Advertising and Sales Promotion book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Advertising and Sales Promotion book, the best buyback offer comes from and is $ for the book in good condition.
The Advertising and Sales Promotion book is in very low demand now as the rank for the book is 5,277,139 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.