Who Donates in Campaigns?: The Importance of Message, Messenger, Medium, and Structure
Released: Oct 25, 2018
Publisher: Cambridge University Press
Format: Hardcover, 482 pages
Related ISBN: 9781108453714
Description:
"Campaigns cost money--a lot of money. In 2012, Mitt Romney, Barack Obama, and their allies collectively spent more than $2 billion in the race for the presidency, with both sides spending more than $1 billion. Looking just at money raised by the campaigns from individual donors, the Obama campaign outraised the Republicans by over $500 million in 2008 and over $250 million in 2012.1"--
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