Place Branding for Small Cities, Regions and Downtowns: The Essentials for Successful Destinations
Description:
“ “This book is packed with killer insights.” .”
- - Bill Geist, Chief Instigator, DMOproz
In his latest book, Bill Baker unpacks decades of practical experience and real-world examples. He shows how to transform tourism, economic development, placemaking, and wayfinding in small cities and regions. Bill is straight to the point and provides the essentials for those new to the subject. He shows the way to reveal and manage a sustainable destination or place brand.
PLACE BRANDING SIMPLIFIED
‘Place Branding’ simplifies the scope and dynamics of place branding by providing a step-by-step approach to research, define, and deploy a winning brand strategy for places of all sizes. Each chapter is loaded with helpful ideas for establishing a community brand that will provide a competitive advantage, be supported by citizens, and resonate with target audiences.
WHO SHOULD READ THIS BOOK?
“Bill Baker’s words always entice and engage audiences at every level of expertise. Here, he targets newcomers to place branding, but his words are a good refresher for old-timers alike.” - Erik Wolf, CEO, World Food Travel Association
Whether you are new to place marketing and branding or you’re seeking fresh inspiration, this is essential reading for destination marketers, DMOs, Boards and Committees, Chambers of Commerce, Downtown Associations, economic development managers, urban design teams, government leaders, as well as students and academics.
WHAT’S INCLUDED?
The pages of ‘Place Branding’, provide a wealth of practical ideas, examples and checklists for everyone involved in economic development, tourism and placemaking.:
Chapters include:
Best prices to buy, sell, or rent ISBN 9781098740900
Frequently Asked Questions about Place Branding for Small Cities, Regions and Downtowns: The Essentials for Successful Destinations
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The Place Branding for Small Cities, Regions and Downtowns: The Essentials for Successful Destinations book is in very low demand now as the rank for the book is 2,355,708 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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