50 tips on dealing with the media: Make your interviews work for you

Do you need to talk to the press or other influencers to grow your business? And do you end up answering their questions, providing all the information for the article they want to write - and doing nothing for your own organisation? Guy Clapperton has been a journalist for 30 decades and has seen people do this many times - giving out information they shouldn't, failing to get the points they needed into print and generally ending up feeling as if they'd done a good job for the newspaper or podcast but not getting anything out of it themselves.In this book, drawn from his blog and based on real experiences, Guy explores successes and failures and equips businesses large and small to make press and other media interviews add genuine value to their bottom line profits.