You Can't Take It With You: The Art and Science of Legacy Fundraising

In an ever more competitive and demanding charitable marketplace, there is one area of fundraising that has enjoyed a tremendous boom over the past decade. Charitable bequests are now worth literally hundreds of billions of dollars in Canada – and everyone (including you no doubt!) wants their share of that wealth.Finally, there’s a fascinating book that will provide you with everything you’ll need to build and grow a legacy giving program that will advance your organization’s mission like never before. This is so much more than an update to 2007’s Iceberg Philanthropy – it’s a brand new book, packed with everything we’ve learned in the past 10 years of legacy marketing. This book is your complete guide to understanding prospects, setting strategy, designing persuasive messaging, and executing a plan that will add tremendous revenue to your bottom line.