Sport Management: Principles and Applications (Sport Management Series)
Description:
- Introduces all the key functional areas of the sport management curriculum, from human resources to marketing.
- Explains the practical realities of sport management.
- Covers both professional and non-profit sport.
- More international cases, examples and data than any other sport management textbook.
- New edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management.
- Useful features in every chapter, including 'in practice' guides and extended case-studies with on-line notes for lecturers.
Best prices to buy, sell, or rent ISBN 9781032109664
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