Indie Business Power: A Step-By-Step Guide for 21st Century Music Entrepreneurs

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Indie Business Power: A Step-By-Step Guide for 21st Century Music Entrepreneurs image
ISBN-10:

0997872306

ISBN-13:

9780997872309

Author(s): Spellman, Peter
Edition: Revised, 2nd ed.
Released: Aug 11, 2016
Format: Paperback, 350 pages

Description:

Indie Business Power helps focus the lens on today's music opportunities and provides the guidance needed for starting & growing a new venture to meet these opportunities. Covers everything from self-assessment to opportunity discovery, from understanding how to smartly use business resources to expanding into global markets. In between you will explore the best business practices for writing a powerful business plan, sourcing capital, building teams, grass roots marketing, managing company operations and small business finance. In addition, a context for understanding current business changes in the music business is provided as well as a detailed analysis of six "megatrends" taking the music industry into exciting new directions.

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