ADVERTISING+PR ACCOUNT MGMT.WORKSHOP
0997308435
9780997308433
Description:
The Advertising and PR Account Management Workshop is designed for students seeking knowledge and skills required for a senior-level account management position in advertising or public relations agencies.
The "workshop" approach provides an authentic, hand-on guide to contemporary account management. Each of the 20 workshop sessions includes learning goals, key words, text material, quizzes, and application activities-all crafted to build proficiency in using the tools of the trade.
Advance Praise:
"Finally! A textbook with real tools and tips for students interested in account management. The workshop approach helps make teaching interactive and gives students hands-on learning opportunities. I plan to use it in a new account management course this year." -Michael Hanley, Ball State University
"The Advertising and PR Account Management Workshop is a well-organized, easy-to-read book that clearly explains how to have a successful career as an Account Manager in any business. It is an invaluable guide for university students on all levels." -Margo Berman, Florida International University
"The Advertising and PR Account Management Workshop takes a learn-by-doing approach for critical tasks and responsibilities of the account manager from the entry level to the senior executive level. It does this through effective structure, challenging content, and collaborative tools." -From the Foreword by Fred Cook, CEO, Golin
Best prices to buy, sell, or rent ISBN 9780997308433
Frequently Asked Questions about ADVERTISING+PR ACCOUNT MGMT.WORKSHOP
The price for the book starts from $44.96 on Amazon and is available from 11 sellers at the moment.
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The highest price to sell back the ADVERTISING+PR ACCOUNT MGMT.WORKSHOP book within the last three months was on November 26 and it was $19.71.