Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications

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Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications image
ISBN-10:

0996510672

ISBN-13:

9780996510677

Released: Oct 28, 2017
Publisher: Meraki Press
Format: Paperback, 140 pages

Description:

Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness the power of next-gen communication tools to engage effectively with your audience.

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