Strategic Marketing Management
Publisher: Textbook Media Press
Format: eBook, 300 pages
Description:
BWPBK Expanded for mainstream marketing management course. New design and layout! Originally signed and developed by Cengage, Akhter 's 3e takes an integrated approach to strategic marketing management, and provides a comprehensive view of strategy, strategy development, and strategy execution.
Best prices to buy, sell, or rent ISBN 9780996095457
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