WISER: The Definitive Guide to Starting a Business after the Age of 50

Review\n"Having designed and facilitated programming to assist entrepreneurs from all age groups, but particularly those first-time entrepreneurs over the age of 50, I have experienced their anxiety over jumping into entrepreneurship. The hesitancy to leap into something that they really want to do usually stems from a fear of the number of considerations and decisions that a new entrepreneur must face. WISER, The Definitive Guide To Starting a Business After The Age of 50, goes a long way to demystifying starting a business with practical advice supported by wonderful audio clips from those that have been there.\nThe book and the accompanying website take you on the complete entrepreneurial journey from idea to exit. Wendy's writing style makes the material very accessible and dispenses with the abstract. I have been so impressed with this text that we will be using it as a supplemental text in our senior entrepreneurship program.\nIt is a fantastic resource for any new entrepreneur!"\nCraig MacMullin
President and CEO
Centre for Entrepreneurship, Education and Development
Halifax, Nova Scotia\nAt every age it is good to look forward, to try to visualize the future, and plan ahead. When entering the latter part of life, say 50+, the Third Age, and approaching retirement, this is more important than ever. In today's society most of the 50+ will see decades ahead with relatively good health and an active life. It is then more than ever important to look at your own situation, to ask yourself what dreams and desires you have, maybe not yet fulfilled, to search your mind for ideas to engage in, and at the same time where your strengths lie.\nThose of you who have an idea to realize through entrepreneurship, like developing a product for a market or starting a business, especially if you want to become an entrepreneur after being an employee all your life, will find a very valuable guide in Wendy Mayhew's book, WISER, The Definitive Guide to Starting a Business After the Age of Fifty.\nThis is a comprehensive road map with all thinkable milestones and detours on how to get from an idea to a running business. Obviously the support and legal systems for starting and running a business or developing a project are different in the different countries, but the general guidelines will surely function well everywhere.\nThe approach of basing the guide on interviews with experts in the different fields from all over the world gives the guide a profound international basis. All the aspects of new technologies and the use of the Internet and social media presented in the guide are especially welcomed.\nFocusing on the 50+ generations is important, as it emphasizes the human resources these generations represent, much too valuable to be thrown out of society as being obsolete. To quote the author, retired people are the "fastest growing group of new entrepreneurs in the world".
My congratulations to Wendy Mayhew for this excellent guide to becoming an entrepreneur in your Third Age. It is never to late to reinvent yourself.\nDr. Hans Kristjan Gudmundsson,
Board Member and Former Chairman of U3A Reykjavik\nReady for midlife excellence? Cut out the crisis and discover the essential resource for creating booming enterprises.\nDoes your looming retirement leave you wondering what’s next? Has this newest stage of life been a big letdown? Chomping at the bit for something to keep you busy? With over forty years of expertise in the field, Wendy Mayhew has already built her own multi-million-dollar business and written the definitive textbook on entrepreneurship. And now she’s here to share her hard-won secrets of the trade so you can avoid falling into the red while finding new fulfillment.
WISER: The Definitive Guide to Starting a Business After the Age of 50 is an all-encompassing exploration of the unique challenges and rewards surrounding later-years ventures. Through her seasoned guidance (and twenty-nine inspirational acc