The Dictionary of Dangerous Ideas

The Dictionary Of Dangerous Ideas is a collection of the most challenging concepts facing business leaders at the dawn of the 21st century. At the intersection of emerging technologies and new patterns of human behaviour, the ideas in the Dictionary have been chosen for both their potential to transform the way companies operate, and inspire new forms of thinking.\nWhat makes an idea dangerous is often not so much the idea itself as the troubling questions that it raises. Questions about the nature of reality, authority, society, and the boundaries between truth and heresy.\nGlobal futurist and innovation expert Mike Walsh presents 88 scientific breakthroughs, emerging technologies and disruptive business models - all with the potential to shake the foundations of the world we know.\n- What if we could design smarter, healthier people?
- What if we could build things one atom at a time?
- What if medicine was personalised for our unique genetic code?
- What if there was no such thing as privacy?
- What if we could re-program nature?
- What if the future of the Web was in the emerging world?
- What if we could reverse-engineer the human brain?
- What if companies had no bosses or titles?\nEach of the ideas are concisely explained in a single page, with references to the latest case studies and research, as well as some useful ‘mind grenade’ questions to prompt further discussion.\nFully illustrated with a custom typographic alphabet and original black and white photographs - The Dictionary of Dangerous Ideas is the essential companion for any leader who wants to understand what it will take to survive and thrive in the near future.