Retail Spaces Small Stores #2

"Retail Spaces: Small Stores, No. 2 builds upon the overwhelming success of the first volume and features more than 50 of the most innovative new small stores. With a plethora of small retail operations opening across the globe, and in all sectors of the retailing world, this exciting segment of the industry continues to drive retailing forward. The many recent success stories included in this book prove that small spaces and big sales do go hand-in-hand. With careful design and exciting visual presentation small retailers are generating profits that rival their much larger competitors and far exceed what the square footage would seemingly predict.Although it's easy to focus only on the challenges of a small store, the advantages are significant and are emphasized in this new volume. In addition to the obvious savings in real estate and overhead costs, the small retailer has the ability to precisely focus the shopper's attention. Careful attention to store layout and visual presentation ensure that every item in a retailer's offering beckons to the consumer. The results are gems of the retailing world that entice shoppers to linger--and return again and again.This book is an invaluable resource for retailers, interior designers, architects and visual merchandising professionals engaged in the future of retailing."