BrandFace: Be the Face of Your Business & a Star in Your Industry.

BrandFace® is not the first book on personal branding. And Tonya Eberhart is not the first author to write about personal branding, but she is the first to define the essential BrandFace™ elements that you need to effectively utilize integrated marketing principles and multiple media platforms to transform you into the face of your own brand.Waiting for you inside the book are:* The 10 traits of every successful BrandFace® * The secrets behind nationally recognized BrandFace® stars* How to determine which kind of BrandFace® you are* The first steps you need to take to launch your BrandFace® * Implementation plans for dozens of integrated media and social tools* A comprehensive list of elements that will help make you a BrandFace® star!Marketing has become more complex. There are literally thousands of new marketing and advertising choices available now that were unheard of just a decade ago. In order to stand out, business owners and leaders must understand and accept two things: which marketing tools to use in order to maximize effectiveness; and how to leverage their own knowledge, expertise and image to become THE BrandFace® star in their industry.