Invisible: How Millennials Are Changing the Way We Sell

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Invisible: How Millennials Are Changing the Way We Sell image
ISBN-10:

098330209X

ISBN-13:

9780983302094

Author(s): T. Scott Gross
Released: Jan 01, 2012
Format: Hardcover, 136 pages
Related ISBN: 9781621534235

Description:

Winner--2012 USA Book News Best Book Award

Meet the Millennials: born after 1975, they are a new generation of consumers with extraordinary buying power. With a mantra of 'My Way, Right Away, Why Pay,' they expect sales staff to be simultaneously available and invisible. But how do you disappear and still deliver quality service? T. Scott Gross tackles this apparent contradiction with a powerful approach. Learn how to increase your organization's success with Millennials, in addition to the Gen Xers, Boomers, and Traditionalists that preceded them.

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