Basics of Licensing: How to Extend Brand and Entertainment Properties for Profit
Description:
Based on decades of legal experience, this concise reference provides a complete overview of how to structure and run a licensing program, whether focused on brands, entertainment, fashion, sports, celebrities, or nonprofit properties. The helpful advice and professional insight is enhanced by practical definitions of licensing terminology, a detailed history of the licensing industry, analysis of contractual terms and their implications, and sample agreements used in actual licensing deals. Property owner, licensing agents, and manufacturers at all stages of business development will learn how to reach their objectives and minimize the risk of costly mistakes.
Best prices to buy, sell, or rent ISBN 9780983096306
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- Basics of Licensing: 2012–13: How to Extend Brand and Entertainment Properties for ProfitBattersby, Gregory J.; Simon, DannyEdition:2012-2013 ed.ISBN-13:9780983096337
- Basics of Licensing: Licensee Edition: How to Use Entertainment, Brand & Sports Licenses to Generate ProfitBattersby, Gregory J.; Simon, DannyEdition:Licensee ed.ISBN-13:9780983096313
- Basics of Licensing: 2012–13: How to Extend Brand and Entertainment Properties for ProfitBattersby, Gregory J.; Simon, DannyEdition:2012-2013 ed.ISBN-13:9780983096337
- Basics of Licensing: Licensee Edition: How to Use Entertainment, Brand & Sports Licenses to Generate ProfitBattersby, Gregory J.; Simon, DannyEdition:Licensee ed.ISBN-13:9780983096313
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