Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews
Description:
Focus groups require mastery of many techniques in order to keep them from fading. Moderating to the Max provides focus group leaders with detailed instructions for more than 20 techniques that will deepen findings and bring life to focus groups. From perceptual mapping to personification, you will never again have to guess whether a technique is the right one for a particular focus group. This guide will enhance and broaden the work of focus group moderators who already have a good foundation. Myriad examples and illustrations emphasize focus group "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations. Specific techniques covered in detail, including sample scripts for introducing them, include: Hats ... Debate ... Product Sort Laddering ... Mindmapping ... Collage Storytelling ... Drawing ... Visualization Line-Up ... Hitting the Mark ... Four Square Party/Family of Brands ... Draw the User Pass the D
Best prices to buy, sell, or rent ISBN 9780983043621
Frequently Asked Questions about Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews
The price for the book starts from $8.12 on Amazon and is available from 23 sellers at the moment.
If you’re interested in selling back the Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews book, the best buyback offer comes from and is $ for the book in good condition.
The Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews book is in very low demand now as the rank for the book is 2,578,305 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews book within the last three months was on January 18 and it was $0.77.