Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement
Description:
Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers.
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults. This book shows you how to build integrated, online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers.
Authors David Weigelt and Jonathan Boehman are the founding partners of Immersion Active, the only U.S.-based Internet marketing agency focused solely on the 50-plus markets. Together, they provide the insight you need to forge profitable, lasting relationships between your brand and the powerful boomer consumer.
Best prices to buy, sell, or rent ISBN 9780980211832
Frequently Asked Questions about Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement
The price for the book starts from $6.37 on Amazon and is available from 13 sellers at the moment.
If you’re interested in selling back the Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement book, the best buyback offer comes from and is $ for the book in good condition.
The Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement book is in very low demand now as the rank for the book is 5,527,437 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.