Build a Brand Like Trader Joe's

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Build a Brand Like Trader Joe's image
ISBN-10:

0979167337

ISBN-13:

9780979167331

Author(s): Gardiner, Mark E
Released: Aug 19, 2012
Publisher: bikewriter.com
Format: Paperback, 174 pages

Description:

Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.

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