What Happens When People Think

This book helps people think better. Thinking exposes false connections advertisers make between their products and your life. Thinking enables you to participate in political discourse by referring to facts and ideas, not rhetoric. Thinking helps you become a smarter consumer, a better citizen, and deeper person who can more accurately interpret the world, your community and your interpersonal relationships. The techniques introduce draw on the fields of psychology, computer science, engineering, philosophy, and mathematics. Many are taught only in advanced undergraduate or graduate-level university courses. The authors strip these tools and techniques of technical jargon and translate them for day-to-day use. What Happens When People Think is a delightful peek into the lives and conversations of memorable characters who have learned to apply effective thinking tools to their problem solving adventures around the coffee shop table. The book includes ten enjoyable lessons on thinking effectively, a valuable skill to have in our fast-paced and often overly complex culture.