Amazing Mentholatum and the Commerce of Curing the Common Cold, 1889-1955

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Amazing Mentholatum and the Commerce of Curing the Common Cold, 1889-1955 image
ISBN-10:

0978617304

ISBN-13:

9780978617301

Author(s): Alex Taylor
Edition: First Edition
Released: Oct 20, 2006
Format: Paperback, 242 pages
Related ISBN: 9780978617318

Description:

This unique book is a fascinating look at the first half century of the Mentholatum Company. Lavishly illlustrated, it brings alive the development of the patent medicine and pharmaceutical industry from the quackery of the early years to the post-WWII scientific era. Also included is a bonus CD catalog which tracks the evolution of modern advertising as practiced by the Mentholatum Company from 1889-1955.

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