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The Sky's the Limit: Marketing Luxury to the New Jet Set

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The Sky's the Limit: Marketing Luxury to the New Jet Set image
ISBN-10:

0976657430

ISBN-13:

9780976657439

Author(s): Prince, Russ Alan; Grove, Hannah
Edition: First Edition
Released: Jan 01, 2007
Publisher: Charter Financial Publishing Network
Format: Hardcover, 214 pages
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Description:

The Sky's the Limit tells the real story about what goes on behind the gilded doors of today's ultra-affluent. Based on up-close and personal interviews with more than 600 private jet owners - each with an average net worth of $89 million - The Sky's the Limit includes never-before-published insights on who the wealthy are, how they made their fortunes, and how they spend their discretionary money. Prince and Grove draw on their global research and their extensive experience working with wealthy families to provide direction on understanding, identifying, accessing, and positioning products and services for the super-rich. The Sky's the Limit: Marketing Luxury to the New Jet Set is a must-have resource for anyone who does business with wealthy clients.

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