The Leaky Funnel: Earn More Customers by Aligning Sales and Marketing to the Way Businesses Buy
Released: May 01, 2004
Publisher: Bookman Media
Format: Paperback, 217 pages
Related ISBN: 9780975135419
Description:
The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers.
Best prices to buy, sell, or rent ISBN 9780975116326
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