Entrepreneurial Insanity in the Homecare Business: When Doing the Same Things Does Not Produce Different Results...

Roger McManus, a battle-scarred veteran entrepreneur, teams up with Tim Rowan, a veteran in home care management and technology, to develop an entirely different perspective on the subject of healthcare at home agency ownership. Entrepreneurial Insanity in the Homecare Business challenges the reader to retain the emotional sensitivities of serving those needing help, while keeping a firm grasp on the reality that it is still a business where non-emotional decisions must be made every day. The ideas in this book will forever change how the motivated home care agency owner views his or her profession – and life. The concept behind Entrepreneurial Insanity rests on that premise; love what you do but, work toward having a life and a business that are separate entities. Chances are very good that someday these entities will want (or need) to take divergent paths. Tim and Roger have created a book that makes the distinction between owning a healthcare at home agency and owning a business asset very clear. It is the difference between owning a small business and being an entrepreneur! This book lays out the case for, and the strategy by which, home care agency owners can grow their business and their freedom.