Narrowcasting: Why Automated Political Calls Work, And Why They Don't

By the final days of the election cycle in 2000, national television news was estimating that the Gore-Lieberman campaign was set to deliver 15 million pre-recorded calls in the same 20 states that the GOP was targeting with 50 million calls In Narrowcasting: Why Automated Political Calls Work, And Why They Don't, the authors examine research on political persuasion done by social and political scientists. But does "Narrowcasting," the automated delivery of pre-recorded messages to targeted voter groups, really work? They focus on the use and effectiveness of narrowcasting as a persuasion tool in political campaigns, with concrete, real world recommendations for using automated political calls in a campaign